What a fractional CCO
is & isn’t.
IS as-needed creative, strategic, and storytelling assistance.
NOTHING about actual fractions.
IS a cost effective way to get senior creative talent as part of your team.
NOT a drain on your budget because you only need the role full-time.
IS a real member of your team, a fractional partner to you.
NOT a part-time freelancer who doesn’t care about your team or business.
IS a storyteller to call in a pinch or pitch, who knows your brand and team.
NOT someone who won’t make your business a priority.
IS a professional will offer viable, innovative, and on brand solutions.
NOT someone who’s ideas are too there, not feasible, and off brand.
IS a seasoned leader who knows the importance of keeping on top of the market, your business, and is happy to join key meetings to do so.
NOT someone who’s not invested.
IS reoccurring help (if that’s what you need).
NOT someone new to onboard every time.
IS someone who can offer a fresh perspective and offer the right solution.
NOT someone biased by any internal politics or agendas.
IS a creatively-minded consultant with business acumen who wants your business to succeed and keeps your objectives top of mind.
NOT a creative who doesn’t consider KPIs and budget.
A LONG-WINDED ANALOGY
(FOR THE SKIERS OUT THERE)