100% Creative leadership.
Part-time.
Get fractional creative direction and leadership when you need it.
When you’re facing a pitch with investors.
When an important RFP surprises and overloads.
When it’s time to start crafting your brand story.
When an emotive brand manifesto is the missing piece.
When your team could use a boost on a project.
When you want to reframe your story for a different audience.
When a new perspective on an old challenge would help.
When you need innovative ideas that make business sense.
When there’s a creative ask that goes beyond what you offer.
When senior creative thinking is needed but you don’t have budget for full time.
I can help elevate your creative thinking, strategy, leadership, and storytelling.
SO, WHO AM I AND HOW CAN I HELP?
I’M ALEX FURRER, FORMER AD AGENCY
CHIEF CREATIVE OFFICER AND EXECUTIVE CREATIVE DIRECTOR. NOW A FRACTIONAL CREATIVE LEADER.
SERVICES
How can fractional creative leadership play a role?
Are you a startup that’s at the stage where you want to start thinking more deeply about your brand but aren’t ready to invest full-time into it? I can help you craft, plan, and find your brand story and voice for your internal audience, investors, and customers.
FIND YOUR BRAND STORY AND VOICE
Are you well-staffed but suddenly have a surge in projects or important new pitch that’s bigger than expected? I can help by taking the lead on a specific assignment so that the rest of your team can remain focused on your ever important core initiatives.
PITCH OR
PROJECT HELP
INSPIRE INNOVATIVE THINKING
Is your team stuck in their ways of working and thinking? Since an idea can come from anywhere and anyone along the process of a job, I can help your full team see opportunity throughout with an innovative thinking session.
Do you already have an in-house creative team but want them to take on bigger jobs with bigger thinking? I can help elevate, mentor, inspire, and build the team into one that could rival an agency team.
ELEVATE YOUR INTERNAL TEAM
I’M AVAILABLE TO CONSULT IN VARIOUS WAYS: FROM INDIVIDUAL PROJECTS, TO DAY-SESSIONS, TO LONGER CONTRACTS, ONGOING YET OCCASIONAL CONTRACTS.
MY CREATIVE VISION
Great work that works.
Smart, simple, and strategic ideas are what I push for. Ideas that get attention, move, and resonate with the intended target - and drive business results. This is brand storytelling at its best.
Meaningful solutions.
I purposefully spent time agencies with different specialities to gain valuable understanding of all mediums - from shopper marketing, to experiential, to digital, to brand. As a result, I don’t think TV or any medium first. Rather, I employ creative strategy and innovative thinking to find the right solution for your KPIs, target, and budget. And the right way to reach your target that will be meaningful and memorable.
Every discipline has potential.
I started my career in digital and CRM, and as a result, I know that great ideas aren’t only for above-the-line work - and they certainly aren’t saved only for B2C. ‘Great ideas that work’ is something I believe in for all types of work: B2C, B2B, and D2C.
There are no bad ideas.
Let me preface that. Yes, there can be bad ideas, especially if they make it to market. But during the brainstorming phase, bad ideas lead to laughter, collaboration, and empathy. Sometimes even spark genius.
PREVIOUS EXPERIENCE
Be relevant.
Tell unique stories.
In the end, the work has to speak for itself. So, here’s a small selection of examples that outline the type of thinking I believe in.
AS CONTEXTUAL AS POSSIBLE
As Rogers launched 5G on Toronto’s subway, we wanted to ensure the news was as relevant to the commuter as possible. Using the iconic TTC transit map we showed exactly what commuters could be doing on their phones, with examples related to the exact locations.
DOCUMENTARY AS B2B SALES TOOL
As video usage accelerated throughout the pandemic, Vidyard wanted to reach its audience with a new sales tool that showed thought leadership. We created a documentary with leading experts on how to achieve a real connection in a digital world. Shorter videos, demos, social, and a panel extended the reach.
POP UP SHOP VS TRADITIONAL TV
Instead of a traditional TV spot to announce the arrival of Tim Hortons new latte, we set up a real shop that only sold one “uncomplicated” latte with espresso and steamed milk - the twist was that it was unbranded for two weeks. Following that was a successful reveal, PR, and a full campaign.
